Cristiano Ronaldo and top international football players are joining forces with world football’s governing body FIFA, the Confederation of African Football and health experts to raise global awareness and promote simple preventative measures in the fight against Ebola.
The “11 against Ebola” campaign, featuring Real Madrid’s Cristiano Ronaldo, Barcelona’s Neymar Jr, Chelsea’s Didier Drogba and Bayern Munich’s Philipp Lahm among others, promotes 11 simple health messages selected with the help of doctors and health experts from Africa, the World Bank Group and the World Health Organization who are tackling the outbreak in West Africa.
Underneath the slogan “Together, we can beat Ebola” and the hashtag #wecanbeatebola, players share each message with the help of animated films, radio content, banners, posters and pictures in a multimedia campaign launched on Monday, 17 November.
Each health message, such as “Report unusual illnesses” and “Cook meat properly”, has been chosen to improve public understanding about how the virus spreads, and to provide clear information that can be used to reduce the chances of the virus spreading in affected communities.
FIFA Chief Medical Officer Prof. Jiří Dvořák, MD said: “We doctors have experienced the power of football when it comes to prevention and health, while successfully implementing the ‘FIFA 11 for Health’ programme in 15 African countries as part of the medical legacy of 2010 FIFA World Cup in South Africa.
“Now we are using the same system to tackle Ebola, by presenting simple educational messages to prevent the spread of the disease through the voices of football stars – ‘When football talks, everybody listens’.”