A one-day training program for Club Administrators, Media Officers and Chairmen of the Clubs’ Supporters will hold Thursday, July 30 in Abuja under the auspices of the League Management Company (LMC).
Alhaji Shehu Dikko, Chairman of the LMC, said the seminar is in line with the strategic development plans to enhance capacity of Administrative and Media managers of the clubs to build a commercially viable football league product. He added that it is also part of the activities for the 2014/15 Glo Premier League mid-season break which began on July 20. The League resumes this weekend.
On the content of the training for Club Administrators, Dikko said the LMC is organizing a customized executive management training program that will involve examining several established case studies and interactive sessions.
“We hope to get Club Managers and Administrators to gain further insight and capacity for developing their clubs as base structure for building the business of football in Nigeria at the end of this program”, Dikko explained.
The topic for the Club Managers/Administrators seminar which holds at the Abuja Hilton is “The Football Business in Nigeria- the Value Chain of Club Football” and a range of experts in various fields of business development, sales and marketing communication have been slated to run the course.
On the same day in Abuja, Media Officers of the 20 Premier League clubs will also undergo training on Effective Communication to Opening New Business Frontiers on New Media
The Media Officers will be trained on amongst others, ‘how football clubs create content for monetization, how football clubs can penetrate emerging markets, planning a successful media strategy and executing digital campaigns”.
On the same day, Chairmen of Supporters Clubs will also attend a workshop which will seek to on Enhancing Match Day experience, deepening community engagement and practices to grow club fan base.