The Lagos State Creative sector has welcomed a new content promoter into its fold.
The Lagos State Government marked its debut as a major backer of the music industry, sealing a partnership with the Headies – a foremost Nigerian award.
Lagos Government will be supporting the 15th Headies award, where local musical artistes, producers, DJs, music video directors and song writers will be rewarded for their talents and creativity.
Governor Babajide Sanwo-Olu will be attending the event coming up next month in Atlanta, State of Georgia in the United States of America (U.S.A).
Lagos State became the first Government entity to support the Headies, an academy award modelled after the U.S. Grammy award.
The industry’s veterans and practitioners could not hide their excitement at the development when they gathered for a pre-award event tagged “Lagos Constellation of Stars”, organised by the State Government and Headies to celebrate 2022 award nominees.
A veteran music producer, Kenny Ogungbe, described the Lagos State Government’s intervention as a “powerful turning point” for the industry, noting that the development could potentially leap many local talents to the world stage.
Ogungbe, co-founder of Kennis Music, observed that many record label owners had laboured to invest their personal resources to produce most of the contemporary songs creating positive image for Nigeria.