GOtv Sponsors Calabar Athletics Tourney

GOtv has announced its partnership with the Cross River State government on the 5th Athletics and Swimming Championship for primary and secondary schools. This announcement was made at the Transcorp Hotel in Calabar on Tuesday, 8 July 2014. The sporting event will involve representatives from eighteen local government areas in Cross River State, and will run from Wednesday, 9 July through Saturday, 12 July 2014 at the UJ Esuene stadium, Calabar.
Representing the general manager marketing, MultiChoice Nigeria, Miss Efe Obiomah, public relations manager GOtv, explained that the Cross River State government’s mission to groom the youth through sports is in line with MultiChoice Nigeria’s ongoing promotion of sports and its development in Nigeria. She also noted that children are important audiences of GOtv hence the decision to sponsor a championship for primary and secondary school children. “GOtv currently offers four kiddies channels – Nickelodeon, Disney Junior, JimJam, Channel ED which entertain whilst also aiding learning and development”, she said.
Also speaking on the partnership, Commissioner for Youth and Sports Development, Cross River State, Honourable Patrick Ugbe said “We set out to attract private sector investment to support this initiative and consistency in carrying out successful events was key to achieving this. With the championship now in its fifth year, it is the belief of the Cross River State government that the partnership with GOtv and MultiChoice will be enduring.
He added that the objective of the initiative was to develop world champions, noting that the annual programme should be credited for Cross River State’s outstanding performances at three consecutive editions of the National Sports Festivals.
GOtv’s total investment in the sponsorship runs into millions of naira and this covers the TV coverage of the four-day event and subsequent transmission via its SuperSport channels, staff and crew costs, as well as contribution to the funding of the event itself.

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