Nigeria’s foremost and largest financial service institution, FirstBank, unveiled Africa’s fastest woman, Blessing Okagbare as a brand ambassador on 11 January, 2016.
The bank’s head of marketing and corporate communications, Folake Ani-Mumuney, stated that FirstBank is proud to be associated with the Nigerian track queen especially because of her strong qualities, resilience and focus, that identify with the brand’s promise to deliver the gold standard of value and excellence to it’s customers.
Blessing who is excited to be working with the brand, stated that FirstBank is an iconic brand which has always been at the fore-front of national development, especially in the areas of sports and talent development, having been a recipient of their support in the past.
She is looking forward to promoting the Bank’s initiatives and inspiring young people, especially future athletes, towards achieving their dreams.
The Olympic medalist who takes to the tracks at the Olympic Summer Games in Rio de Janeiro later this year, will be looking to improve on the blistering season she had in 2015, which saw her ranked Number One globally in the women’s 100 meters.
Integral holds exclusive commercial rights to Blessing Okagbare in Africa and is proud to have facilitated this partnership which will see the track queen working with FirstBank on a variety of initiatives aimed at talent and youth development.