Coca Cola Partners Baku 2015 Euro Games

SPORTS BUSINESS: Baku 2015 European Games has signed an agreement with The Coca-Cola Company to serve as an Official Partner of this summer’s inaugural event.
The deal, announced on Thursday, 15 January, will see the Baku 2015 brand exclusively displayed on the Company’s Coca-Cola and Bonaqua Water labels throughout Azerbaijan.
Coca-Cola will also release limited edition product packaging dedicated exclusively to Baku 2015 and launch an integrated marketing campaign to help raise awareness of the Games.
Mr Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and Chief Executive Officer of Baku 2015, said: “I am very pleased to confirm Coca-Cola as an Official Partner of the inaugural European Games.
“They are a brand with international recognition and a long association with major multi-sport events which make them a perfect partner for Baku 2015.”
Coca-Cola is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, producing more than 500 brands of products in more than 200 countries and serving over 1.9 billion drinks every day.
Ms Galya Frayman Molinas, President of Coca-Cola Turkey, Caucasus and Central Asia Business Unit, said: “We are very proud to be supporting the inaugural European Games, which will soon become one of the international calendar’s leading multi-sport events.
“This is an exciting opportunity to support a new and innovative event that will unite Europe in a celebration of sport and active lifestyle and we are looking forward to developing our relationship with Baku 2015.”
Coca-Cola has a long history of supporting the Olympic movement, having first sponsored the Olympic Games in Amsterdam in 1928, and every Games since.

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