Is it not amazing reading in the newspaper of gigantic player transfer figure?
That’s the dividends of sport management.
Many millions of people around the globe are employed in sport organizations in areas as diverse as event management, broadcasting, venue management, marketing, professional sport, and coaching as well as in allied industries such as sporting equipment manufacturing, sporting footwear and apparel, and retail. At the elite level, sport has moved from being an amateur pastime to a significant industry.
The growth and professionalization of sport has driven changes in the consumption and production of sport and in the management of sporting organizations at all levels of sport. Managing sport organizations at the start of the twenty-first century involves the application of techniques and strategies evident in the majority of modern business, government, and nonprofit organizations.
My Sport Management Series provides a superb range of texts for the common subjects in sport business and management.
Sport business and management provides essential resources for academics, students and managers, and are international in scope. Supported by excellent case studies, useful study questions, further reading lists, and supplementary materials such as planned, and targeted approach which:
■ provides a high-quality, accessible, and affordable portfolio of titles which match management development needs through various stages;
■ prioritizes the publication of texts where there are current gaps in the
market, or where current provision is unsatisfactory;
■ develops a portfolio of both practical and stimulating texts in all areas
of sport management.
The day Africans will wake up to the reality of useful sports management, it will be the day of new era in sporting business in Africa.
Hope you enjoy this. Join me in my next series 2.
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