The National Basketball Association (NBA) and Samsung have signed a $100m, three-year partnership deal that sees the Korean firm become the official handset, tablet and television of the NBA.
The deal also sees Samsung hold the same responsibilities for the Women’s National Basketball Association (WNBA) and its development league.
The new agreement marks the largest investment from Samsung into a major US league.
Todd Pendleton, chief marketing officer for Samsung Telecommunications America said: “With this partnership Samsung and the NBA are committed to elevating the future of the game with innovative product and service solutions for the players, coaches, referees and fans.
“With these new experiences players will be able to take their game to the next level while fans will be able to engage in new ways with their favorite teams and players.”
NBA officials will use Samsung tablets to review calls and their technologies will also be on display at major NBA events.
Mark Tatum, the NBA’s executive vice president of global marketing partnerships, commented: “More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung’s world-renowned products will bring them closer to the game.”